Magic Blue’s Products / Najwa Meran and Nurul Ain Ahmad Basek

Meran, Najwa and Ahmad Basek, Nurul Ain (2021) Magic Blue’s Products / Najwa Meran and Nurul Ain Ahmad Basek. [Entrepreneurship Project] (Unpublished)


Magic Blue provides customers with natural-based skin care, hair care, and supplement products developed by Muslims and approved by Kementerian Kesihatan Malaysia (KKM). Our company offers a variety of products with a range of prices to our valued consumers. In addition, we provided a free consultation to our customers to assist them in selecting the appropriate product to satisfy their needs before making a purchase. Magic Blue's target audience is a group of people looking for natural ingredient-enriched products at a reasonable cost and require options with varying effects from which to choose to fulfil their desires. This product is also aimed at children, families, and students. We do not target any specific area because our customers can be from anywhere as long they are seeking natural ingredients products. The purchases of our products can be done and dealt with online, and we do not require to have a face-to-face business if it is not convenient for the customers. In order to emphasize the quality and price of our products, Magic Blue uses a list of costs from each of our items. Because so many people want to take advantage of this product's unique offering, it provides an accessible price with a discount. Customers' attention will be attracted to this method because we regard their desires and needs. Consequently, our marketing strategy is designed to persuade potential customers to purchase Magic Blue's products. Magic Blue is currently owned and operated by Nurul Ain Bin Ahmad Basak and Najwa Binti Meran. Our company also uses Facebook as a platform to recruit online clients, raise visibility, and increase sales all at the same time. We used Facebook to market Magic Blue by providing teaser posts, soft sells, and hard sells as our sale postings.


Item Type: Entrepreneurship Project
Email / ID Num.
Meran, Najwa
Ahmad Basek, Nurul Ain
Email / ID Num.
Jalil, Zainah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
R Medicine > RL Dermatology > Care and hygiene
R Medicine > RL Dermatology > Care and hygiene > Hair
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Related URLs:
Keywords: Principles of Entrepreneurship (ENT530); Social media portfolio; Skin care; Hair care; Supplement products
Date: 2021
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