Mujirushi Ryohin [Muji] / Ema Kulata

MUJIRUSHI RYOHIN (MUJI) is a multinational corporation with a diverse product line. MUJI's products are succinct, but they aren't minimalist. They are the result of an exceedingly rational manufacturing process. To put it another way, they're like empty containers. Simplicity and emptiness produce the ultimate universality, which encompasses all people's feelings and thoughts. We've been praised for being "environmentally friendly," "low-cost," "simple," "anonymous," and "nature-oriented." MUJI aspires to live up to all of these diverse appraisals without laying an undue emphasis on any of them.
The focus of this case study analysis is on the MUJI production wardrobe, which will be analysed, investigated, and identified, along with their current problems, in order to find a better solution that can be implemented in the MUJI company to improve the existing system in business development growth. Customers with a busy lifestyle, a high income, and millennial age group are the company's target consumers. When faced with a busy workday, Japanese customers encounter a number of issues. As a result, MUJI Company will need to develop new strategies in order to compete in the global market. As a result, the plan has undergone some examination and execution. Furthermore, a SWOT analysis has been drawn out to strengthen the company's strengths and to identify activities to address the company's weaknesses.