BeautSkincare / Luqman Al Hakim Ramli and Nurul Izzah Mohd Zaman

Ramli, Luqman Al Hakim and Mohd Zaman, Nurul Izzah (2022) BeautSkincare / Luqman Al Hakim Ramli and Nurul Izzah Mohd Zaman. [Entrepreneurship Project] (Unpublished)


BeautSkincare is an online business that started solely on Facebook. It began operations toward the end of 2021 and focuses on cosmetics and skincare. Nature will have the final say on whether or not skin health is necessary for our appearance. BeautSkincare is a Mimpimika dropshipper that sold face wash, serum, toner and other skincare products. The main idea of this business is to sell skincare products that are safe for people and the environment. No harm was used during the completion of the products. Item offered are Super Serum Booster, Salicylic Acid face wash, Hydro Brightening Skin and Hydro Cera Moisturizer. All products are certified by Kementerian Kesihatan Malaysia (KKM) and have been given positive feedback.
BeautSkincare is aiming for a segmentation that includes both men and women. Acne, outbreaks, and unhealthy skin issues affect not only women but also guys. The goods can be utilized by people of all ages, starting with teenagers. BeautSkincare is not only offering skincare, but it is also assisting others by giving a lot of information. Customers can benefit from skin consultations to better understand their skin, identify problems, implement helpful advice, and obtain the best products for their skin type. BeautSkincare has launched a Facebook page to expand its business platform and reach a wider audience. Facebook is widely acknowledged as one of the most effective social media channels for helping merchants communicate with their consumers and engage with potential purchasers. Soft sells, hard sells, and first teasers can all be done effectively on the platform. We put up my marketing campaign using this social media platform by releasing seven teasers, 16 graphics and postings for the soft sell, and 16 postings for the hard sell. We met the AIDCA and TISCta requirements in a variety of ways, including writing a caption for the post. In addition, I develop a calendar to ensure that the timing/timeline for my business postings corresponds to the market's advancement. In process, a more detailed description is given below.


Item Type: Entrepreneurship Project
Email / ID Num.
Ramli, Luqman Al Hakim
Mohd Zaman, Nurul Izzah
Email / ID Num.
Jalil, Zainah
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Principles of Entrepreneurship (ENT530): Social media portfolio; Cosmetics and skincare; Health
Date: 2022
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