Philips: stand smart fan / Nur Aini Zulkepli

Philips company is a biggest company that focusing on the electrical products such as television, PC videos, fans and many more. In this study, I was given an opportunity to do analysis on this company that manufactured the same product that I interested to develop. Even though this company have many types of product, I would like to focusing on smart fans product by their company. The product that I want to develop is stand smart fans. Besides that, I have done the analysis on Philips Company in order to determine their strength, weakness, opportunities also threats. Based on SWOT analysis, there are two major weaknesses which are the stand smart fan need to link bluetooth to view in smartphone device and do not control automatically surrounding temperature. These disadvantages give me idea to produce new product to overcome these issues. I proposed the fans will completely with sensor temperature to detect the surrounding temperature and build one apps to connect bluetooth with smartphone device. If they are successful to produce this product, it would be a one-of-a-kind product in comparison to other companies.