Panasonic Malaysia Sdn. Bhd. / Abdul Muntaqim Mohd Muhayeddin

Since its inception in 1918, Panasonic Malaysia has strived to improve the quality of life for its customers by keeping “people” at the centre of their operations and thereby focusing on “people’s lives”. The purpose of this case study is to examine the strengths, problems, opportunities, and risks associated with the company's product. One product segment will be chosen to examine its flaws and provide the possible solutions. With several innovations proposed at the end of this case study will solve the product’s problems. The business evolves, yet it still succeeds. In hope of the innovation, it can increase and lead the company’s growth and be able to compete with its competitors. Many problems arise as the evolves of the coffee maker. Consumers especially the novice will find it difficult to make a cup of coffee. Despite of standing in line at a favorite coffeeshop in this current situation of COVID-19 outbreaks, coffee lovers might consider to buy coffee maker to make their own drinks at home. For the consumers who do not know the measurement of the suitable amount of water and coffee powder, a coffee maker that has only a basic brew machine can be a serious problem. It results in ruining the taste of the coffee.