NekoNeko Lover / Nur Hidayah Mohd Akil

Mohd Akil, Nur Hidayah (2021) NekoNeko Lover / Nur Hidayah Mohd Akil. [Entrepreneurship Project] (Unpublished)


NekoNeko Lover provides an adoption services with an affordable price for the people who willingly to adopt our cats by taking good care of the cats’ well-being. Our services offer affordable services to the customers. In addition, we prefer that our customers to personally come to our home address for them to meet and pick up the cat that they chose.
Our target audience is an individual or a group of people who are looking for loveable and cute cats at low cost and need options with different types of cats for them to choose to meet their preferences. NekoNeko Lover also targeting people who is about to start taking care of cats and in need of ideas on how to take care of the cats’ well-being.
After registered in Go-Ecommerce, our business began to run on July 2021. We do not target any specific area because our customers can be anywhere if they are seeking for a cat adoption. Our services can be discussing online, and we do not require to have a face-to-face discussion if it is inconvenient for them.
The marketing strategy that is used by NekoNeko Lover is the lists price that is provided the different types of cats. Whatever guarantee their satisfaction, negotiation on the discounts is acceptable. This strategy will attract the customers’ attention as we do value their needs and wants.
Thus, NekoNeko Lover owned and work by Nur Hidayah Binti Mohd Akil with two others workers and one mascot. Our business use Facebook page as a platform for us to attract online customers, gain more awareness, and generate more sales at once. We will promote NekoNeko Lover by doing teaser post, hard sell, and soft sell as our sale postings on Facebook to promote our adoption services.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Akil, Nur Hidayah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
S Agriculture > SF Animal culture
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: NekoNeko Lover, facebook, sales, pets, cat adoption
Date: 2021
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