Sony Corporation / Nur Zakira Ain Zamrun

Zamrun, Nur Zakira Ain (2022) Sony Corporation / Nur Zakira Ain Zamrun. [Entrepreneurship Project] (Unpublished)


This assignment is about identifying the problems with the chosen product from the same company. The company that I have chosen is Sony Corporation, while from their various electronic devices, I chose to do the Sony ZV-1 digital camera for the detail analysis. In this case study, I have done the SWOT analysis to identify the strength, weaknesses, opportunities and threats of the ZV-1. The main problem that I gained on this product is that the poor performance of battery life, since the capacity of battery NP-BX1 is 1240 mAh only. From the problem, I can come up with the best solution which is adding solar panel for solar recharging capabilities for ZV-1 that have been identified their advantages and disadvantages thoroughly. The best solution is being chosen between the three solutions that I can come out with after being analyzed all of their pros and cons.


Item Type: Entrepreneurship Project
Email / ID Num.
Zamrun, Nur Zakira Ain
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Architecture, Planning and Surveying
Keywords: Sony Corporation ; ZV-1 Digital Camera ; Battery Life
Date: 16 June 2022
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