Touch N Go / Nor Amanina Sariputdin

Sariputdin, Nor Amanina (2022) Touch N Go / Nor Amanina Sariputdin. [Entrepreneurship Project] (Unpublished)


This assignment is about identifying problems with products found in the Touch n Go company. The company also has a Touch 'n Go card and system developed entirely by Teras Teknologi Sdn Bhd using MIFARE technology, which is a technology based on an electronic payment system using a touchless smart card. Various products produced by this company and I have chosen The Radio Frequency Identification (RFID) tag to do the analysis. In this study, I have conducted a SWOT analysis to identify the strengths, weaknesses, opportunities and threats found in RFID. The main problem that I was able to identify in my analytical study was about security issues. This security is important to protect the assets and important information of users from any type of theft, damage or loss. From this problem, the best solution that can be done is a blocker tag where it can protect the privacy of users and ensure the security of the data. In fact, it can increase productivity and efficiency for a company, where it has a direct impact on customer satisfaction, leading to customer retention.


Item Type: Entrepreneurship Project
Email / ID Num.
Sariputdin, Nor Amanina
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Architecture, Planning and Surveying
Keywords: Touch N Go ; Radio Frequency Identification (RFID) Tag ; Security Issues
Date: 15 June 2022
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