A study on how tourism Malaysia promote Malaysia as a major tourist destination / Aini Dakhlah Baharuddin

Tourism has started decade ago, whereby during that time people have already started traveling and making journeys to countries outside their hometown. In the past, people travel, not for leisure, normally they have mission to accomplish, as it is not easy to make a journey. Nowadays things have changed, tourism has become one of the most profitable industry to most country. People nowadays travel for business, for leisure or for a combination of the two. Infact Tourism has become the largest single retail industry in the world. Furthermore, with the current world-wide recession, many countries are attaching greater importance to tourism as a potential source of foreign exchange. The same goes to Malaysia, tourism will be promoted as an important industry contributing to the creation of new souces of growth required for socioeconomic development. Therefore a balanced emphasis will be given to the development of tourism in the international and domestic market. To accomplish the objectives, Malaysia Tourism Promotion Board (MPTIB) or Tourism Malaysia which was formerly known as Tourist Development Corporation