Tailoring design development and ideation in catering to industry demands / Fadila Mohd Yusof ...[et al.]

Mohd Yusof, Fadila and Mamat Nawi, Azmir and Md Hashim, Azhari and Ahmad Zamri, Ahmad Fazlan and Ab Hamid, Abu Hanifa and Azizan, Hasnul Azwan (2017) Tailoring design development and ideation in catering to industry demands / Fadila Mohd Yusof ...[et al.]. Social and Management Research Journal (SMRJ), 14 (1): 4. pp. 67-80. ISSN 1675-7017


Design development is one of the processes in the teaching and learning of industrial design. This process is important during the early stage of ideas before continuing to the next design stage. This study was conducted to investigate the comparison between academic syllabus and industry practices whether these processes are highly dependent on the idea generation and interaction related to the designer or to the student itself. The data were gathered through an observation of industry practice during conceptual design phase, teaching and learning process in academic through Video Protocol Analysis (VPA) method and interviews with industry practitioners via structured and unstructured questionnaires. The data were analysed by using NVivo software in order to formulate the results. The findings may possibly contribute to the teaching and learning processes especially in the improvement of industrial design syllabus in order to meet the industry demands.


Item Type: Article
Email / ID Num.
Mohd Yusof, Fadila
Mamat Nawi, Azmir
Md Hashim, Azhari
Ahmad Zamri, Ahmad Fazlan
Ab Hamid, Abu Hanifa
Azizan, Hasnul Azwan
Subjects: N Fine Arts > NK Decorative arts > Other arts and art industries > Textile arts and art needlework
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Journal or Publication Title: Social and Management Research Journal (SMRJ)
UiTM Journal Collections: UiTM Journal > Social and Management Research Journal (SMRJ)
ISSN: 1675-7017
Volume: 14
Number: 1
Page Range: pp. 67-80
Keywords: Design development, industrial design, industry demands
Date: June 2017
URI: https://ir.uitm.edu.my/id/eprint/61658
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