Cats Kingdom / Syarifah Sumaiya Syed Hisham

Syed Hisham, Syarifah Sumaiya (2021) Cats Kingdom / Syarifah Sumaiya Syed Hisham. [Entrepreneurship Project] (Unpublished)


Cats Kingdom is a company that is located in Semenyih, this business consists of four independent worker one of them are Marketing Manager, Operational Manager and Financial Manager. Each department will be doing their task separately.
Cats Kingdom is operating using the concept of Softsell and Hardsell in which the person in charged will be posting about the products to the audience in our own official Facebook page. Cats Kingdom sell various of different cat food such as Bengal, Mother & Babycat, Siamesee, Persian kitten food, Sterelised cat food, Urinary cat food for the cat who have a problems with urinary can consumed this cat foods as it is good to maintain back the urinary problem, Ragdoll cat food, Care Hair & Skin cat foods and many more. There are also additional item that will be only available when doing a mid-year or end year selling, for instance bundle of Persian kitten foods or bundled of Sterilised cat food.
Moreover, our company Cats Kingdom target customer are more to a high end customer and normal customer in Semenyih, for instance doctor, lecturers, pilot or stewardass and teachers. Since our company are new to the concept of doing Hardsell and Softsell, our company experiences a lot of new thing for example our company noticed that in Facebook it have a specific time to be posting such as posting at 8.00 AM because that’s is the time where people will starting to check their phone and scrolling through Facebook, also at 12.00 PM a time where customer eat their lunch and scrolling through social media and lastly at 10.00 PM a time where they are almost going to bed. By doing a research our company now knows that Time also play an important role when posting whether posting for hard sell, Soft sell or frequency sell. By posting according to the time, our posting about cat food will reach to the audience.
Lastly, our company take a really good care of the quality products for customer to easily purchase it. Our company would like to improved our products to serve to our beloved customer. Cats Kingdom hoped that on selling the brand product “Royal Canin” will be widespread in Malaysia so that we can open many branches all over stated not just in Malaysia but also other country.


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