Razer / Muhammad Zulazizi Merican Zulkhifli Merican

Zulkhifli Merican, Muhammad Zulazizi Merican (2022) Razer / Muhammad Zulazizi Merican Zulkhifli Merican. [Entrepreneurship Project] (Unpublished)


This assignment is about identifying the problem with the product. The company that I have chosen is Razer Inc. From their variety of products, I have chosen the Razer Atheris to do my analysis. In this case study, I have done the SWOT analysis to identify the strength, weaknesses, opportunities, and threats of the Razer Atheris. The main problem I able to identified on this Razer Atheris is that the mouse form factor is not for everyone compare to its other products such as gaming chair, headsets, keybaord, and laptop. From the problem, I would like to suggest the best solution is resizing Razer atheris size to medium size which each type of gamers able to use it.


Item Type: Entrepreneurship Project
Email / ID Num.
Zulkhifli Merican, Muhammad Zulazizi Merican
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords: Razer ; Atheris ; Resizing Razer Atheris
Date: 14 June 2022
URI: https://ir.uitm.edu.my/id/eprint/61629
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