Mitsubishi Electric / Muhammad Rais Helmi Md Aris

Md Aris, Muhammad Rais Helmi (2022) Mitsubishi Electric / Muhammad Rais Helmi Md Aris. [Entrepreneurship Project] (Submitted)


This case study assignment is about analyzing the chosen product. The company that has been chosen by me is Mitsubishi Electrical. From the various choice of products they provided, I have chosen the air condtioner technology. In this case study, I manage to finish the SWOT analysis about the product that I have chosen which contains the strength, weakness, opportunity, and threat of the air conditioner. The main problem for this product is that the website specifically for air conditioner is outdated or old unlike the refrigerator or electric fan, the others two products provided by Mitsubishi Electrical. For the problem, I have come up with the solution which is to upgrade the website for the air condtioner so it will on pair with the rest of the others product.


Item Type: Entrepreneurship Project
Email / ID Num.
Md Aris, Muhammad Rais Helmi
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords: Mitsubishi Electric ; Air Condtioner ; Website Outdated
Date: 14 June 2022
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