Mitsubishi Electric / Muhammad Nazran Naza’in

Naza’in, Muhammad Nazran (2022) Mitsubishi Electric / Muhammad Nazran Naza’in. [Entrepreneurship Project] (Unpublished)
Abstract

This case study assignment is about analyzing the chosen product. The company that has been chosen by me is Mitsubishi Electrical. From the various choice of products they provided, I have chosen the Water Pump technology. In this case study, I manage to finish the SWOT analysis about the product that I have chosen which contains the strength, weakness, opportunity, and threat of the water pump. The main problem for this product is that the website specifically for water pump is outdated or old unlike the refrigerator or electric fan, the others two products provided by Mitsubishi Electrical. For the problem, I have come up with the solution which is to upgrade the website for the water pump so it will on pair with the rest of the others product.

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