Exploring relationship marketing in the public service: the case for the land and survey department, Samarahan division / Nur Anisa Abdullah

The purpose of this study is to determine relationship marketing with related factors such job satisfaction, job related stress, job motivation, and job communication in Land and Survey Department, Samarahan. The objective of the study is to seek whether there is a significant relationship between the relationship marketing as dependent variables and the four related factors as independent variables. The method of study employed is the survey type of research. The questionnaires were distributed in the Land and Survey Department, Samarahan. The first section of the questionnaires is regarding the demographic information of the respondents such as gender, age, marital status, length of service, academic qualification, and monthly salary. Section B contains questions on the perception of the employees towards the relationship marketing in the department. Section C contains questions regarding the factors, which affect the relationship marketing. There are 153 respondents who complete the questionnaires as required. The statistical tools employed to analyze the demographic characteristic of the respondents are frequency and percentage whereas Bivariate Pearson's Correlation was used to analyze the relationship between the relationship marketing and related variables. The Correlation result shows that there is not much significant relationship between relationship marketing and job satisfaction.