Syaralise Empire / Nabilah Farhah Adnan ... [et al.]

Adnan, Nabilah Farhah and Mustafa Kamal, Putri Nabila and Mohd Azhan, Azhanis Azreen and Norman, Nurul Atikah and Wan Mohamad Zuki, Wan Nur Jannah (2021) Syaralise Empire / Nabilah Farhah Adnan ... [et al.]. [Entrepreneurship Project] (Unpublished)


All Batu Pahat, Johor residents and social media platforms have recognized Syaralise Empire. This is due to a lack of individuals offering a nice pillow that is distinct from a typical pillow and has a choice of pillow designs and pattern to choose from. Syaralise Empire's sell a product that included a diverse variety of adorable pillows designs, patterns, and colours. The main issue that the Syaralise Empire faced was a lack of space to store stock, which caused the operations of checking to slow down.Lack of expertise and insufficient understanding in organizing the products neatly and nicely or information. The syaralise empire also must deal with customer demands from suppliers. This demand exceeded Syaralise Empire's expectations, as it required customized design and the customer was not interested in existing designs. Other than that, the main problem that the Syaralise Empire faced was the pandemic of the Covid-19 attack, which resulted in a decrease in the number of customers using the cash on delivery service as a result of the movement control order action.
Last but not least, we will discuss the history of the Syaralise Empire in this case study. Then, we provide our swot analysis and findings regarding the Syaralise empire's problem and how they plan to solve it.


Item Type: Entrepreneurship Project
Email / ID Num.
Adnan, Nabilah Farhah
Mustafa Kamal, Putri Nabila
Mohd Azhan, Azhanis Azreen
Norman, Nurul Atikah
Wan Mohamad Zuki, Wan Nur Jannah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TT Handicrafts Arts and crafts
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Syaralise Empire, case study, company, pillow
Date: 2021
Edit Item
Edit Item


[thumbnail of 61360.pdf] Text

Download (149kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details