Pull factors that influence tourist motivation to visit Tasik Kenyir / Aini Sabrina Md. Roos, Fatin Naima Zolkafli and Nurul Fatihah Ahmad

Md. Roos, Aini Sabrina and Zolkafli, Fatin Naima and Ahmad, Nurul Fatihah (2016) Pull factors that influence tourist motivation to visit Tasik Kenyir / Aini Sabrina Md. Roos, Fatin Naima Zolkafli and Nurul Fatihah Ahmad. Degree thesis, Universiti Teknologi MARA, Melaka.

Abstract

This thesis focused on researching pull factors that influence tourist motivation to visit Tasik kenyir. The aims of the thesis are to investigate the pull factors that influence tourist visit Tasik Kenyir and to identify the marketing tools that has been used by Tasik Kenyir to promote their products. A total of 384 tourists who visited to Tasik Kenyir during May and June, 2016 were used as the sample in this study by using area samplings, simple random samplings and cluster samplings. A questionnaires was used as a tool in collecting the data, conducted in Tasik Kenyir, Terengganu. Mean and standard deviation were used in order to find the top five travel motives that were important determinants in respondents’ decision making process to select Tasik Kenyir as their destination choice. The findings demonstrate that nature resources are the most compelling pull motivation forces followed by adventure, event and activities, variety seeking, and access and affordable. Discussion and suggestions were made to help destination marketers by develop better marketing tools to meet the specific needs and demands of their customers and also for tourism industry at Tasik Kenyir.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Md. Roos, Aini Sabrina
2013452752
Zolkafli, Fatin Naima
2013234872
Ahmad, Nurul Fatihah
2013879664
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Johari, Mohd Hasrul Yushairi
UNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Motivation
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
G Geography. Anthropology. Recreation > GV Recreation. Leisure > Outdoor life. Outdoor recreation
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor of Science (Hons) in Tourism Management
Keywords: Tourist; Motivation; Pull; Tasik Kenyir
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/61276
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