Starbucks / Syahira Abdul Hamid

Abdul Hamid, Syahira (2022) Starbucks / Syahira Abdul Hamid. [Entrepreneurship Project] (Unpublished)


Starbucks is a world-famous brands. It is known served with the best premium coffee services and other food included such as pastries. This company research focuses on the plant nursery bag developed by Respack manufacturing to be investigated, detected, and analysed, as well as their current problems and solutions. The first problems is about their safety issues and another problems is weight saving cause of the stainless steel material used is quite heavy to bring it everywhere. Aside from that, innovation has been taken initiatively to solve the problems. According to the material used for the tumbler, the best , strong and lighter weight and also tech capabilities to preserve the drinks temperature would be chosen. Regarding with safety issue, might be add on breathable rubber for better gripping purpose and hanging loop. All of these solutions are thought to assist Starbucks merchandise in delivering high-quality products to be served to their customers in order to continue their business's growth, innovations, and future successes.


Item Type: Entrepreneurship Project
Email / ID Num.
Abdul Hamid, Syahira
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Architecture, Planning and Surveying
Keywords: Starbucks ; Plant Nursery Bag ; Breathable Rubber
Date: 7 June 2022
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