Totembr / Nurul Huda Kamin

Kamin, Nurul Huda (2021) Totembr / Nurul Huda Kamin. [Entrepreneurship Project] (Unpublished)


Totembr is a sole proprietorship, online business owned by a single person who is Nurul Huda Bt Kamin. This business has a market segmentation from teenagers to adults who share common interest with the kind of designs provided by this brand.
This brand aims to provide a unique and bespoke design through one-off tote bags collection, to provide a long lasting design on tote bag, to allow customers to express themselves through tote bag’s design and to promote sustainability by amplifying environmental message through product consumption. In a long term, Totembr aims to provide sustainability, uniqueness and bespoke to individuals’ characters through hand-made embroidery on the tote bags which will make a long lasting impression to the carrier or people on the street.
Totembr Sdn. Bhd’s main product is tote bags with hand-embroidery designs. These tote bags are made from sturdy and eco-friendly canvas fibers material which have two measurements, which are A3 and A4 size. These totes come in two colours which are beige and black. Currently, Totembr Sdn. Bhd have two collections which are Fleur Collection and Band Edits. Fleur Collections have embroidered sunflower and daisy adorned these black A3 totes. This collection only comes in two design as mentioned before –Sunflower tote and Daisy tote.
Next, Band Edits have taken a lot of inspiration from the owner’s favourite bands. Some of the designs available under this edits are Scorpions, Green Day 21 Guns, Bring Me The Horizon, The Black Dahlia Murder, and The Strokes. All of these designs are embroidered on A3, black tote as well.
Additionally, Totembr also opens for custom order, especially for special occasions or simply for customers who seek for some custom and bespoke design on their totes. Custom totes prices are varied depending customers’ requested design and the style of stitches, such as back stitch, satin stitch, French knots, and long & short stitch.
Totembr are currently operating online via Facebook. Its Facebook page is at


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