Photoy / Tolhah Ubaid

Ubaid, Tolhah (2022) Photoy / Tolhah Ubaid. [Entrepreneurship Project] (Unpublished)


This project aims to determine how ideas can be implemented in a practical environment. As a bachelor's degree, I must complete a case study project as part of my studies. So, for this reason, I had the opportunity to study a company that produced the same product that I want to create, PHOTOY, whose main business is selling Lomography camera replicas. In the first section of the project study, I was able to gather general details about the company, such as the company background, organizational structure, products/service and technology. Then I must do a SWOT analysis. By doing a SWOT analysis, I will be able to identify the company's strengths, weaknesses, prospects, and risks, as well as determine a better technology framework approach that can be applied in the company to address the company's current problems. In order to build a company, it is critical to have a strategy and plan in place to change the current structure.


Item Type: Entrepreneurship Project
Email / ID Num.
Ubaid, Tolhah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Architecture, Planning and Surveying
Keywords: Photoy ; Lomography Camera Replicas ; SWOT Analysis
Date: 2 June 2022
Edit Item
Edit Item


[thumbnail of 60837.pdf] Text

Download (235kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details