Coway / Athilah Omar

Omar, Athilah (2022) Coway / Athilah Omar. [Entrepreneurship Project] (Unpublished)


Coway is a Korea company which is focusing on the produce home wellness appliances. This case study will be focussing on the air purifier where it was produced by Coway. It will be investigating, identified and analysed along with their current problems and come out with solutions. Based on the analysis, the first problem is air purifier consume space. The large capacity of air purifier can control the large space area. When it used the large air purifier it needs to find a suitable space to locate it. Most of the air purifier brand in Malaysia has this problem. This becomes important problem to the air purifier. In order to solve this problem, it has a suggestion to do innovation to the air purifier. The air purifier will be solving by innovate it to the duo function. This way can solve the problem and give a duo function which is table fan and air purifier. It is also can have a collaboration with other product which is table fan.


Item Type: Entrepreneurship Project
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Omar, Athilah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Architecture, Planning and Surveying
Keywords: Coway ; Air Purifier ; Large Capacity
Date: 31 May 2022
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