Factors influencing youngster intention to use mobile tourism application in travelling / Muhammad Fadhli Mohammad, Muhammad Afiq Mat Salim and Abdul Azim Hassan

Mohammad, Muhammad Fadhli and Mat Salim, Muhammad Afiq and Hassan, Abdul Azim (2015) Factors influencing youngster intention to use mobile tourism application in travelling / Muhammad Fadhli Mohammad, Muhammad Afiq Mat Salim and Abdul Azim Hassan. Degree thesis, Universiti Teknologi MARA Cawangan Melaka.

Abstract

This study aims to investigate the in-depth feeling of youngster and literate smartphones users in regard to the adoption of mobile tourism application (MTA) in travelling. Framework of a joint investigation by four variable factors proposed and empirically analyzed using data obtained from a survey of users MTA between 18 and 29 years. Technology Acceptance Model (TAM) theory was used to investigate and explain factors influencing youngster intention to use mobile tourism application in travelling. Among the investigated factors, perceived usefulness, perceived ease-of-use, perceived compatibility and perceived mobility were all found significantly affect youngster intention to use mobile tourism application in travelling, but the most factors influencing youngster intention to use mobile tourism application in travelling is perceived mobility. The findings of this study extend the body of knowledge in the context of mobile tourism application and contribute the Malaysia tourism industries to understand the factors influencing youngster intention to use mobile tourism application in travelling around Malaysia.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Mohammad, Muhammad Fadhli
2012103089
Mat Salim, Muhammad Afiq
2012562783
Hassan, Abdul Azim
2012741497
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Mohd Akhuan, Norfadhilah
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General)
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Youth travel
H Social Sciences > HM Sociology > Social psychology > Social influence. Social pressure
Q Science > QA Mathematics > Instruments and machines
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor of Science (Hons) in Tourism Management
Keywords: Intention; Youngster; Smartphone; Mobile tourism application; Technology acceptance model; Travelling; Tourism; Malaysia
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/60406
Edit Item
Edit Item

Download

[thumbnail of 60406.pdf] Text
60406.pdf

Download (831kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

60406

Indexing

Statistic

Statistic details