Peripheral service quality, satisfaction and intent to return among tourists attending sports event: a case of Melaka Century Ride 2015 / Muhammad Aliff Haiqal Hamdzah, Muhammad Syazrin Md Yazid and Muhamad Razi Mustar

Hamdzah, Muhammad Aliff Haiqal and Md Yazid, Muhammad Syazrin and Mustar, Muhamad Razi (2015) Peripheral service quality, satisfaction and intent to return among tourists attending sports event: a case of Melaka Century Ride 2015 / Muhammad Aliff Haiqal Hamdzah, Muhammad Syazrin Md Yazid and Muhamad Razi Mustar. Degree thesis, Universiti Teknologi MARA Cawangan Melaka.

Abstract

The primary purposes of this study were to: a) to examine the satisfaction of attendees based on peripheral service quality at Melak:a Century Ride 2015; and b) to investigate the relationship of satisfaction and intention to participate in the future Melaka Century Ride 2015. This research intends to explore the participants satisfaction and their future intention at MCR 2015 by quantifying perceived assessments using proposed model suggested by Tsuji, Bennet and Zhang. In order to answer the issues related to the main objectives, the following research question are develop: a) to what extent attendees is satisfied with peripheral service quality at MCR 2015? b) is there any relationship between participant satisfaction and future intention to participate in future MCR 2015? A secondary purpose of the study was to develop a scale to measure service quality in selected dimensions, participant satisfaction and future intentions. The model was tested using data collected from participants at the Melaka Century Ride 2015.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Hamdzah, Muhammad Aliff Haiqal
2013916409
Md Yazid, Muhammad Syazrin
2013786629
Mustar, Muhamad Razi
2013702483
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Adanan, Akmal
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General)
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Sports and tourism. Sports tourism
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor of Science (Hons) in Tourism Management
Keywords: Sporting event; Peripheral service quality; Satisfaction; Future intention
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/60366
Edit Item
Edit Item

Download

[thumbnail of 60366.pdf] Text
60366.pdf

Download (172kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

60366

Indexing

Statistic

Statistic details