Visual merchandising aspects in ceramic tableware store / Adilah Mohd Yusof

Mohd Yusof, Adilah (2021) Visual merchandising aspects in ceramic tableware store / Adilah Mohd Yusof. Degree thesis, Universiti Teknologi MARA (Kampus Puncak Alam).


In today's worldwide commercial climate, a visual merchandising promotion plan is critical for increasing profit margins through enhanced sales and staffing. It may also be used as a tool or equipment to grab the attention of customers. However, incorrect kind and bad layout of visual merchandising in ceramic tableware shop might impact consumer satisfaction with visual merchandising within the retail. The purpose of this research is to evaluate the visual merchandising aspects in a flagship shop. Because of the growing interest in ceramic tableware stores, this research will concentrate on them. It has also been found that visual merchandising has been a key problem in terms of display design, colors, and lighting, which might have an influence on users and the product itself. This research is based on data obtained from the on-site observation, semi structured interview were conducted with 5 people and questionnaire that has been distributed to the selected case study. The data was used to examine the visual merchandising approach at a ceramic tableware business. The results showed that the majority of respondents felt that the ceramic tableware store needed to enhance the store itself in order to improve the initial impression. It is hoped that the study would be useful to interior designers in improving ceramic tableware design, particularly for ceramic tableware stores.


Item Type: Thesis (Degree)
Email / ID Num.
Mohd Yusof, Adilah
Email / ID Num.
Thesis advisor
Abdul Hamid, Abu Bakar
Subjects: H Social Sciences > HF Commerce > Merchandising
N Fine Arts > NK Decorative arts > Decoration and ornament. Design > Other arts and art industries
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Architecture, Planning and Surveying
Programme: Bachelor of Interior Architecture
Keywords: Visual Merchandising, Ceramic Tableware Store
Date: August 2021
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