Syu Shoppu / Anis Syuhada Badlissah

Badlissah, Anis Syuhada (2021) Syu Shoppu / Anis Syuhada Badlissah. [Entrepreneurship Project] (Unpublished)


Syu Shoppu is a skincare shop that provide skincare products from Malaysian brands to its customers. The company is established in the late 2019 and is located at Segamat, Johor. It is a hybrid type of business that sells online and do Cash on Delivery (COD) service area Segamat.
The target audience is a group of people who are looking for local skincare at an affordable price. This includes students, teenagers and young adults who just started in taking care of their skin and wanted a healthy and better-looking skin.
Syu Shoppu or also known as Syu Yeppo, is owned by Anis Syuhada. She has a vision to spread awareness on clean and healthy skincare to Malaysian with local products. The company is certain that all products in store are made with high-quality components and a minimalist concept to properly fit all skin type and tones. She believes that clean and minimal formulation will enhance consumers journey to a healthy skin. The local products in store are created to be gentle and safe to the skin, avoiding the stereotype that local brand is not up to pace with skincare market standards. There are three Malaysian brand that can be found in Syu Shoppu. They are Mimpimika, Zarzou Beauty and Daughters of Malaya (DOM) with price range under RM100. Other than that, the company mission is to bring Syu Shoppu nationwide as one of the most trusted and reliable beauty platforms that gathers Malaysian local brands.


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