Factors that influencing the purchasing of life insurance among staffs in UiTM Negeri Sembilan, Seremban Campus / Alfin Nazirah Mohd Noor, Nurul Farishwana Faidzal Hisyam and Nur Asna Hamdan

Mohd Noor, Alfin Nazirah and Faidzal Hisyam, Nurul Farishwana and Hamdan, Nur Asna (2021) Factors that influencing the purchasing of life insurance among staffs in UiTM Negeri Sembilan, Seremban Campus / Alfin Nazirah Mohd Noor, Nurul Farishwana Faidzal Hisyam and Nur Asna Hamdan. [Student Project] (Unpublished)

Abstract

In Malaysia, about 54% of Malaysian are covered by life insurance or Takaful plan which is still considered low. Concerning the lower number ownership of life insurance in Malaysia, it is important to find out those demographic characteristics of the potential customers responsible for influencing their purchasing life insurance policy. This study has discussed numerous variables associated with the customers such as: age, gender, level of education, number of dependent families, income level, existing policy’s basic sum assured and level of debt and their impact on their buying behaviours. The method of Multiple Linear Regression was applied in this research in order to find the relationship between life assured’s demographic profiles toward the consumption of life insurance and also to determine the most significant factors that influence life insurance consumption among staff in UiTM Seremban Campus. The findings confirm that level of education and income level has a significant relationship with consumption of life insurance. While the other five factors do not have an effect on the consumption of life insurance. A better understanding of consumer’s behavior through demographic analysis can play an important role in predicting demand for insurance. Therefore, these findings will benefit the policymaker and insurer to develop and promote insurance which can boost their customer retention.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mohd Noor, Alfin Nazirah
UNSPECIFIED
Faidzal Hisyam, Nurul Farishwana
UNSPECIFIED
Hamdan, Nur Asna
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Amit, Norani
UNSPECIFIED
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HA Statistics > Statistical data
H Social Sciences > HA Statistics > Theory and method of social science statistics
H Social Sciences > HA Statistics > Theory and method of social science statistics > Surveys. Sampling. Statistical survey methodology
H Social Sciences > HA Statistics > Theory and method of social science statistics > Data envelopment analysis
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Seremban Campus > Faculty of Computer and Mathematical Sciences
Programme: Bachelor of Science (Hons.) Statistics
Keywords: influencing, purchasing, life insurance, UiTM Negeri Sembilan, Seremban
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/59401
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