Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan

Tan, Shuan Gin and Chin, Susan Tee Suan (2012) Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan.
Abstract

The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer.

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Item Type: Article
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Tan, Shuan Gin
UNSPECIFIED
Chin, Susan Tee Suan
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Date: 2012
URI: https://ir.uitm.edu.my/id/eprint/5932
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