Tan, Shuan Gin and Chin, Susan Tee Suan
(2012)
Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan.
Abstract
The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Tan, Shuan Gin UNSPECIFIED Chin, Susan Tee Suan UNSPECIFIED |
| Subjects: | |
| Date: | 2012 |
| URI: | https://ir.uitm.edu.my/id/eprint/5932 |
- Edit Item
![[thumbnail of 5932.pdf]](https://ir.uitm.edu.my/style/images/fileicons/text.png)
