A study on the cause of purchasing counterfeit product / Nor Amirah Salim, Nur Iffah Ahmad Khairi and Nur Ridhwah Adani Gazali

Salim, Nor Amirah and Ahmad Khairi, Nur Iffah and Adani Gazali, Nur Ridhwah (2021) A study on the cause of purchasing counterfeit product / Nor Amirah Salim, Nur Iffah Ahmad Khairi and Nur Ridhwah Adani Gazali. [Student Project] (Unpublished)

Abstract

Counterfeit products are generally imitations of the big brands products and sell them more cheaply in order to accomplish greater values of money. The study was conducted mainly to determine whether attitude, quality and age affect the cause of purchasing counterfeit products, to determine whether attitude towards counterfeit products differ by gender and to investigate association between income and the frequency of purchasing counterfeit products. This study collected 230 samples of adults in Malaysia. The researcher used Multiple Linear Regression to determine whether attitude, quality and age affect the cause of purchasing counterfeit products. The result showed that attitude, quality and age does affect the cause of purchasing counterfeit products. Then, an Independent T-test was used to find out if attitudes towards counterfeit products differ by gender. Therefore, based on the result there was no significant difference between gender towards attitude of purchasing counterfeit products. The last finding was an association between income and the frequency of purchasing counterfeit products using the Chi-Squared test. The result explained that there no association between income and the frequency of purchasing counterfeit products.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Salim, Nor Amirah
UNSPECIFIED
Ahmad Khairi, Nur Iffah
UNSPECIFIED
Adani Gazali, Nur Ridhwah
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohd Razali, Nornadiah
UNSPECIFIED
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HA Statistics > Statistical data
Q Science > QA Mathematics > Mathematical statistics. Probabilities
Q Science > QA Mathematics > Mathematical statistics. Probabilities > Data processing
Q Science > QA Mathematics > Analysis
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Seremban Campus > Faculty of Computer and Mathematical Sciences
Programme: Bachelor of Science (Hons.) Statistics
Keywords: study, cause of purchasing, counterfeit product
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/59287
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