Cosway Corporation Bhd / Siti Fatimah Zaharah Mohd Fayyaz

Mohd Fayyaz, Siti Fatimah Zaharah (2022) Cosway Corporation Bhd / Siti Fatimah Zaharah Mohd Fayyaz. [Entrepreneurship Project] (Unpublished)


Cosway Corporation Bhd operates as an investment holding company of a group engaged in distributing, selling and renting out of consumer durables such as audio or visual home entertainment products under the brand name Singer in Malaysia. The company began operations in December 1979 and over the years, has been offering branded toiletries, cosmetics, fashion jewellery, organic food, beverages and pharmaceutical products through a multi-level direct selling network and an online shopping portal known as Its registered head office is located in Kuala Lumpur, Malaysia and the company operates with the simple concept of distributing quality products at highly competitive prices which are very reasonable and affordable via a unique network marketing system. The Cosway Corporation is a subsidiary of Berjaya Group, an investment holding company and is a top conglomerate in Asia which has companies and investments in several major sectors. Cosway’s formula has helped thousands of members to achieve tremendous financial success. Cosway’s 5Ps of marketing is a powerful combination of effective business and marketing strategies. The 5Ps marketing concepts include Product, Price, Promotion, Physical Distribution (Chain Store) and Compensation Plan.


Item Type: Entrepreneurship Project
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Mohd Fayyaz, Siti Fatimah Zaharah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Keywords: Cosway Corporation Bhd ; Home Entertainment Products ; 5Ps Marketing
Date: 28 April 2022
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