Werra Beauty / Nur Athilah Syahin Muhammd Mizi

Muhammd Mizi, Nur Athilah Syahin (2020) Werra Beauty / Nur Athilah Syahin Muhammd Mizi. [Entrepreneurship Project] (Submitted)


Regarding to fulfil Fundamentals of Entrepreneurship (ENT300) course requirement, I
need to carry out a case study. During a case study, I need to collect all information about a
company to complete this case study, I decided to choose Werra Trading and went to their store
to do an interview session with the manager and also the owner of Werra Beauty Trading who
is Miss Zulya Azura Binti Zainal Abidin. I be able to know that the type company of Werra
Beauty Trading is a sole-proprietorship. Werra Beauty Trading offered various Beauty and
Health Products. Werra Beauty Trading is focusing on beauty and health products. There are
so many types of products either products from Malaysia or outside the country. There are
various types of products available in this store. This kind of products can be purchased by
women and men, especially for people at young ages. The products that available at the store
are Demica Lotion, Demica Lipmatte, Temyracle Whitening Body Scrubs, Cherry Blossom
Scrubs, Pixay Compact Powder, Deeja Cosmetic, Aloe Vera Gel, Maybelline’s product and
many more. So that, people out there can purchase whatever kind of products that they want
because they are so many products that available in this store. Therefore, I choose three
products that have many feedbacks on it. The business is doing online and offline sales
including cod of delivery (cod). From this case study, I be able to know about entrepreneur’s
characteristics and so on.


Item Type: Entrepreneurship Project
Email / ID Num.
Muhammd Mizi, Nur Athilah Syahin
Email / ID Num.
Mat Rusok, Nur Hazelen
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business > Success in business
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Werra Beauty , Fundamentals Of Entrepreneurship, Beauty and Health Product.
Date: 21 November 2020
URI: https://ir.uitm.edu.my/id/eprint/58945
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