Thil_Giftbox / Nur Athilah Auni Zuri

Zuri, Nur Athilah Auni (2021) Thil_Giftbox / Nur Athilah Auni Zuri. [Entrepreneurship Project] (Unpublished)


Thil_Giftbox shop is a form of sole proprietorship business that has been established since 31st November 2020 and operated in Bandar Permaisuri, Setiu, Terengganu. The main reason I established this business is to fulfill the demand from the society that need a service that will help them to surprise their loved one. From the rapid growth of Thil_Giftbox, we can sell minimum 15 boxes of giftbox every month. It shows how committed we are to ensure our business to thrive and achieve our goals and able to sustain in the market.
1. Product
Our business produces services that were focusing to customize gifts according to the customers preferences. Most of those items included variety of chocolates, polaroid with frames, snacks such as oreo or nabati, cap, cookies, scarf, LED fairy light, deodorants, perfume, scented candles, and drawstrings that requested by our customers.
2. Price
We at Thil_Giftbox were trying to provide the excellent quality of giftbox but at the same time in cheaper price to our beloved customers. Our price in range between RM 6.00 to RM 30.00 according the originally giftbox set that are available. While, the customize giftbox are between RM 12.00 until RM50.00. All prices are not included the postage rates.
3. Market and Competition
Our target customers are including kids, teenagers, couples and so on because our products are suitable to all generation ages. Our competitors are basically all giftbox seller in market. To gain trust from our customers we provide with the better services to our customers such as discounts of products also the free shipping rates.


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