Sony [Malaysia] Sdn. Bhd. Company / Siti Atifah Kamaruddin

Kamaruddin, Siti Atifah (2022) Sony [Malaysia] Sdn. Bhd. Company / Siti Atifah Kamaruddin. [Entrepreneurship Project] (Unpublished)


This case study is performed to analyze the SWOT analysis of the company’s product from the SONY (Malaysia) Sdn. Bhd. company. The objectives of the SWOT analysis are to identify the strength, weaknesses, opportunities, and threats related to the company’s product. This case study is focusing on the earphone product which is this product is mostly used in all ages of the citizens. The earphone is an electrical device worn on the ear to receive radio or telephone communications or to listen to a radio, MP3 player, and much more that related to sound and music. However, there are several problems in using the earphone which is the earphones is easily get tangled when its wire moved around. Hence, the integrated earphone case is one of the best alternatives to overcome the problems.


Item Type: Entrepreneurship Project
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Kamaruddin, Siti Atifah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Applied Sciences
Keywords: Sony [Malaysia] Sdn. Bhd. Company ; Earphone Product ; Get Tangled ; Wire Moved Around
Date: 25 April 2022
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