Aim Furniture Enterprise / Siti Nur Hidayah Ahmad

This is a case study report, conducted by researcher to fulfil the requirements as part of
completing the course of Fundamentals of Entrepreneurship (ENT300). Generally, this case
study requires the researcher to pick one correspondent entrepreneur and study about her/him
company. During a case study, the researcher need to collect all information about a company
to complete study case, so I decided to contact the owner of Aim Furniture Enterprise to do
an interview session with the owner who is Encik Muhammad Aiman Bin Ramli through phone
calls. Besides that, I also do some research from the Internet about Aim Furniture Enterprise
to get more information about this company. From the interview session and research, I have
known about their background of business, background of company’s owner and
entrepreneurial characteristics. Lastly, I also able to know the real life situation where I listen
the existence problem that needs to be solved by the owner when I already interviewed him
through phone calls.