Fruit Fantasy / Syahirah Atiqah Shafahmy

Shafahmy, Syahirah Atiqah (2021) Fruit Fantasy / Syahirah Atiqah Shafahmy. [Entrepreneurship Project] (Unpublished)


This assignment required the student to find a product and utilize Facebook as a medium of an online marketing campaign. In this assignment, the student must establish a brand and create a Facebook page to promote their product. We need to apply all the ecommerce methods to promote our products using the teaser, soft sell and hard sale method on the business page. This assignment also requires us to register for an E-Commerce platform under MDEC to legalize our working business.
For this assignment, I have set up a Fruit Fantasy business, an organic gift service that is healthy and affordable. The company mainly sell gift in the form of a modern fruit basket, bouquet, healthy fruit platter and fruit snack jar that rarely be found these days. With some touch of modern and funky to the gift decoration, we target to change the snacking or munching habit to healthier snacks and beverage. We also provide a surprise delivery service for our customer convenience. The goal is to provide a healthy choice for clueless people or anyone who do not know how to change their eating habits to a healthier choice for themselves or their loved ones. Our business is located strategically in the modern township of Setia Alam and provides delivery service around the Klang Valley area.
Our business is based on the online platform totally and currently do not have any outlet yet. Our products are gifts filled with fresh organic fruits provided by the best supplier worldwide. You could customize your gifts with your own choice of fruit and design as we will do our best to fulfil your wants. Fruit Fantasy's name is based on the fantasy meaning defined as the faculty or activity of imagining impossible or improbable things. Our goals are to bring the impossible imagine regarding fruits to you in beautiful modern healthy gifts and meals form.
The business starts operating in March 2021 officially on our Facebook page, and some other social platforms is still in consideration as we still focusing on one medium only. However, we will ensure that our product would be known, and we will do our very best to fulfil the customer needs even during this pandemic era.


Item Type: Entrepreneurship Project
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Shafahmy, Syahirah Atiqah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
S Agriculture > SB Plant culture > Fruit and fruit culture
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Fruit Fantasy, facebook, sales, Gift, Fruit Basket, Organic Gift
Date: 2021
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