Panasonic Corporation / Muhammad Al’ Ifzal Wafinuddin Ismawi

First and foremost, the company that I have chosen is Panasonic Corporation. Panasonic is a worldwide brand that produce electronic home appliances. In this company analysis, it is more focusing on the table fan product that was produced by Panasonic to be identified and analysed along with the current problems and solution. Table fan is very large size that need more space to keep it even in the house and table fan make a loud noise when it switched on. These cons make the products being a second choice of options. Moreover, the table fan from Panasonic Corporation were not updated with the trend nowadays. These disadvantages will be settled by me to contribute more a specific advantage and functioning well. Lastly, in every business must design a strategy for achieving its goals, consisting of a marketing strategy and effective management. In this case study, the company strength, weakness, opportunities and threats have been analyzed by using SWOT analysis. Thus, the recommendation and improvement are made by referring the SWOT analysis to give the most suitable solutions for this company. All this suggestion made to produce better product in the market in order to sustain the business growth and demand by the customers.