Mind blowing coffee / Suzani Azmin

Azmin, Suzani (2021) Mind blowing coffee / Suzani Azmin. In: Design Decoded 2021 : Art Exhibition. Faculty of Art and Design, Universiti Teknologi MARA (UiTM) Kedah. ISBN 9789672948131 (Submitted)


This artwork is a digital illustration associated with visual communication and psychology. The artist connects the subject matter of coffee as a visual stimulus to implicit the meaning of mind stimulation. It is a conceptual art that manifests the mind stimulation towards drinking coffee. According to coffee & health.org, there is a research saying that caffeine in coffee is known to have stimulating properties on human cognitive function, including positive effects on alertness, concentration, learning, memory and also mood. It can be described as taking coffee to stimulate, activate or enrich the mind. In relation to this artwork, the artist illustrates a cup of spilled coffee with an overflow effect as a metaphor to symbolize the mind stimulation. The artist describes it by using the word “Mind Blowing” which is set as a brand name of the coffee in this artwork. The letter “I” in the word “Mind” is stylized and exaggerated to express the effects of stimulations. The splashy effects of coffee which overflows and explodes is made to show the cup of coffee is overloaded and to express how the mind reacts when it is full of thoughts. When this happens to a person with scater-brained, one of the ways to get a better focus is to consume coffee as a mind stimulation. Smudgy paint at the background is added to create a more dramatic effect to the subject matter.


Item Type: Book Section
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Azmin, Suzani
Subjects: N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Keywords: Visual communication and psychology, mind stimulation, scater-brained, smudgy paint
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/58641
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