Razer Inc / Muhammad Fareez Aizat Semsudin

Semsudin, Muhammad Fareez Aizat (2022) Razer Inc / Muhammad Fareez Aizat Semsudin. [Entrepreneurship Project] (Unpublished)


Razer makes gaming laptops, smartphones, and PC peripherals such as mice, audio players, keyboards, mouse mats, and game pads, many of which are aimed at gamers. Razer has also launched Razer Comms, a VOIP app. By market volume, the Razer DeathAdder gaming mouse is the company's most successful product. Approximately 5% of professional players use Razer mice. The majority of Razer brands are named for predatory or venomous species, such as snakes (mice), insects (mouse mats), arachnids (keyboards), marine creatures (audio), and felines (console peripherals). The Razer Blade laptops and Razer Edge are the only exceptions, since they are named after bladed objects. In November 2017, Razer released the first gaming device, the Razer Phone, marking the company's first foray into the smartphone market. The Razer Inc. was also threatened by the ever-changing and unpredictable manufacturing costs. It means Razer will have to prepare for situations in which prices will skyrocket. Precautionary preparation causes production delays, which may damage Razer, Next, and the supply of alternative goods. Razer's desire to lift premiums is hampered by the availability of replacement options, as consumers can quickly turn to another good or service. This will have a major effect on Razer, as it will have to conquer this qualitative aspect.


Item Type: Entrepreneurship Project
Email / ID Num.
Semsudin, Muhammad Fareez Aizat
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Applied Sciences
Keywords: Razer Inc ; Razer Gamming headset ; Razer DeathAdder Gaming Mouse
Date: 18 April 2022
URI: https://ir.uitm.edu.my/id/eprint/58565
Edit Item
Edit Item


[thumbnail of 58565.pdf] Text

Download (222kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details