Sony Corporation / Muhammad Syazani Ahmad

Ahmad, Muhammad Syazani (2022) Sony Corporation / Muhammad Syazani Ahmad. [Entrepreneurship Project] (Unpublished)


SONY Corporation is one of global known that manufacture, invent and provide many services especially in electric and electronic. For this company analysis, it more focus on the it is wireless earbud that produce by SONY to identified, investigate and follow with analysis their problem than go through the solution of problem. The main problem of product is easy to slip off and not resist to sweat. When using the earbud while doing activity especially during extreme activity can cause extra movement that can cause the earbud to slip off. It also due from not resist to sweat so it easy to slip off. Next problem the product experience defect item manufactured. The defect item come from a loose quality control at operational department, human error and external factor. Magnetic overdriven play also one of issue that can be highlight from the analysis of product. From the analysis, some solution and approach for solving like extra innovation, The Research department do some research for invent better product and features. Tight process of quality control and staff training program also can be one solution for the problem. All of this solving also can be add to my company step to invent my product for compete as a good and newly featured device. Lastly, from the analysis give much info how to solve current problem for tackle opportunities for my company become more excellent in innovate ad invent new device.


Item Type: Entrepreneurship Project
Email / ID Num.
Ahmad, Muhammad Syazani
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Applied Sciences
Keywords: Sony Corporation ; Wireless Earbud ; Slip Off ; Not Resist To Sweat
Date: 18 April 2022
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