SZ DJI Technology Co., Ltd / Nur Amshar Nazmal

Nazmal, Nur Amshar (2022) SZ DJI Technology Co., Ltd / Nur Amshar Nazmal. [Entrepreneurship Project] (Unpublished)


SZ DJI Technology Co., Ltd is a company that specialises in the manufacture of photography and videography technology. In this company research, the smartphone stabiliser, also known as smartphone gimbal, manufactured by SZ DJI Technology Co., Ltd will be investigated, described, and analysed, as well as their current problems and solutions. The first problem regarding this DJI Osmo Mobile 3 stabiliser is sometimes the gimbal lost track of objects in tracking mode. As we know, this technology of tracking things has been developed and improvised day by day. But not all technology is perfect. The active tracking feature isn't 100 per cent reliable though. It's smart, in that you can just draw a square around an object on the screen and it'll automatically keep that person/object in centre of the shot (or at least ensure it's as well framed as possible). This is great when the subject is still, but once you're trying to track a moving object it's not quite as consistent. The trouble only tends to come when you're tracking a person. You draw a square around a human facing you, and it'll automatically hold focus on the face, regardless of how big a square you draw on them. It then seems to track the face, rather than the entire body, which is great when the person is facing you, but if they turn away it can lose track. Sometimes, if the person turns back and the face comes into view, it'll lock back on successfully. Other times, it doesn't. It just feels a little bit hit-and-miss in our use. Aside from that, there a few solutions to that problems primarily are do innovation, SZ DJI Technology Co., Ltd and alter their innovate technology (lock-and-track technology) with a new system that can lock their track from face only to full body track since nowadays more people making videography and vlogging using smartphones which is improvising their apps that can lock the track of an object or person so that the focus on user’s smartphone camera. Beside that, they also have to make more tests and inspections on their tracking feature on person and object. The active tracking feature is genuinely good, however it can also lose tracking of a subject and fail to regain lock-on again once they're visible again so they have to make more tests and inspection in way to improvise their feature.


Item Type: Entrepreneurship Project
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Nazmal, Nur Amshar
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Applied Sciences
Keywords: SZ DJI Technology Co., Ltd ; DJI Osmo Mobile 3 ; Gimbal Lost Track
Date: 15 April 2022
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