Puma / Ahmad Idham Hakimi Mohd Zulkifli

Mohd Zukifli, Ahmad Idham Hakimi (2021) Puma / Ahmad Idham Hakimi Mohd Zulkifli. [Entrepreneurship Project] (Submitted)

Abstract

Puma SE, dba Puma, is a German multinational corporation headquartered in Herzogenaurach, Bavaria, Germany, that designs and manufactures athletic and casual footwear, clothing, and accessories. Puma is the world's third-largest sporting goods company Rudolf Dassler founded the company in 1948. Rudolf Dassler and his brother Adolf Adi Dassler founded Gebrüder Dassler Schuhfabrik in 1924. (Dassler Brothers Shoe Factory). The two brothers' relationship weakened to the point that they decided to split in 1948, becoming two independent companies, Adidas and Puma. Today, both companies are headquartered in Herzogenaurach, Germany. Since 1986, Puma has become a publicly traded stock. Bjrn Gulden, a retired football player, has been the company's CEO since July 1, 2013. (chief executive officer). Following his separation from his brother, Rudolf registered his new business as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later renamed it to Puma.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Mohd Zukifli, Ahmad Idham Hakimi 2019418292
Contributors:	Contribution Name Email / ID Num. Advisor Mat Rusok, Nur Hazelen UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Large industry. Factory system. Big business H Social Sciences > HD Industries. Land use. Labor > Sporting goods industry. Recreational equipment
Divisions:	Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords:	Puma, clothing, accessories, athletic and casual footwear
Date:	2021
URI:	https://ir.uitm.edu.my/id/eprint/57924