Wawa Cosmetics / Ateesya Afeeqa Aqeela Mohd Bukhari

Mohd Bukhari, Ateesya Afeeqa Aqeela (2021) Wawa Cosmetics / Ateesya Afeeqa Aqeela Mohd Bukhari. [Entrepreneurship Project] (Submitted)


The overlook of this case study is that I was able to study, identify and see the existing problem that needs to be solved in a real-life situation. The entrepreneur and its business that I choose as my entrepreneurship source of information are Wawa Zainal a founder of Wawa Cosmetics. They sell various types of cosmetic products that they develop through their experience. There is no specific location of where the location of their shop at but Wawa Cosmetics is online shopping and assign dropship agents to push their products all around Malaysia. As the latest best achievement,
there has a warehouse located at Bandar Baru Bangi, Selangor. All the stock from the factory will be picked up by the agent and stockiest at the warehouse.

This company is run by Malaysian celebrity couple Aeril Zafrel and Wawa Zainal. This business was originally owned by Wawa Zainal while her husband was the Chief Executive Officer. Wawa Cosmetics is under a subsidiary company that it Respected Citizen Sdn. Bhd.

Based on my research on the internet, Wawa Zainal started the first product in 2016 but failed due to other commitments and lack of entrepreneurship skills. The first product is Wawa Softlens. In the middle of 2018, Wawa Zainal improved her skills by doing countless research and studies for about two years to rise from failure. She began to sell cosmetic products and did not expect the response from the customer was quite great. Finally, Wawa Cosmetics officially established in 2018 with the support of her husband.Recently, Wawa Cosmetics had launched a new cosmetic product that is, Wawa Gift Set. The couple was planning to produce this new product for 3 days and 2 nights continuously. The main idea of this product is to keep appreciate a woman. There are 13 items in an exclusive box.

We can conclude that Wawa Zainal had through uncountable obstacles before she made her success. From this, my research is to detect the positive and negative factors that influence their carrier and Entrepreneurial Competencies such as persistence, concern on high quality of works, use influence strategies and information seeking that made them successful entrepreneurs


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Bukhari, Ateesya Afeeqa Aqeela
Email / ID Num.
Mat Rusok, Nur Hazelen
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business > Success in business
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Wawa cosmetics, Wawa Zainal, cosmetic products and beauty products
Date: 2 May 2021
URI: https://ir.uitm.edu.my/id/eprint/57890
Edit Item
Edit Item


[thumbnail of 57890.pdf] Text

Download (825kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details