La.faerie / Siti Hajar Mohd Yusof

Mohd Yusof, Siti Hajar (2021) La.faerie / Siti Hajar Mohd Yusof. [Entrepreneurship Project] (Unpublished)


La.faerie provide hijab with the best quality and material that will satisfy customers. Cotton is one of the best materials that are easy to shape, less ironing and not difficult to wash it. Although we have bawal plain, satin shawl, chiffon shawl and also pleated shawl. Every collection, we offer variety of colours that people can choose from. With more than 10 colours, customers are usually repeat buy from us again since we also provide the gift box for customers who want to give to their beloved people.
In addition, most of our client is customers can be identified is students which most of their time wear bawal for their classes and other events, couple that want to give present to their girlfriend they will choose shawl, as well as people rarely have a time to dress up will choose pleated scarf. So, every collection has their own target customer. Not to forget we also provide cash on delivery for someone who wants to pick up the hijab itself. Particularly the La.faerie business has seen a started begin February 2020.
La.faerie marketing strategy is to improve the quality of product of the hijab. This will help maintain customer trustworthiness and relationship. For the management team, we will be divided to the team that handle which is marketing, sales and also quality control. La.faerie have created Facebook page to expand the business and as a medium for customers to look for any updated regarding the product. Through this social media, I learn on how to make a teaser, soft sell and hard sell in order to gain customer trust to buy the hijab. I was instructed to get 91 likes and above, create seven teasers and 32 posts both for soft sell and hard sell.


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