BECKISUE / Nurnayli Nazira Zainuddin

Zainuddin, Nurnayli Nazira (2021) BECKISUE / Nurnayli Nazira Zainuddin. [Entrepreneurship Project] (Unpublished)


BECKISUE is an eyebrow soap gel that can gives shape on eyebrows and make eyebrows look healthier. This business was started post a teaser on 24 th April 2021 at Facebook page to attract customer, this one of my company strategy to get customer. BECKISUE are made up with colourless gel-wax formula and it is easy and safe to wear for lady’s and also guy. Motto for this business is “The Quality of the Product” which means that, this business is selling the satisfactory quality of product that can satisfiers the consumers. Target market this business is on the age between teenagers and adults, either lady’s or guys and with the age around 16 until 57 years old.
I’m as owner of BECKISUE eyebrow soap gel has started selling my product directly to the customer that living in Taman Maluri, Cheras. This area is most efficient place to sell my product because the population of teenagers and adults are more population of kids. A review of my competitors shows that we will be competing against another famous similar brand to competing with them. These business owner foci target markets are different with my business, which is there are focused on pricing structures which are cheaper and marketing approaches like using social media like Facebook.
With consistent, high-quality services and high quality of ingredient for the product to spend more to persuade consumers to try their goods, this product also can attract customers from day to day and to satisfy their needs and wants. In advance, these will prove that my business can be one of the successful businesses in the country and can be worldwide soon.


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