Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah

Abu Samah, Aizimah (2009) Exploring inferences in netvertising on display netvertisements / Aizimah Abu Samah. [Research Reports]

Abstract

This research explores a study of display netvertising pragmatically, examining on relevant inferences for overt and covert forms of inferential communication based on recognised intentions. The theoretical basis for this research was adopted from the Griceian (1975, 1978) and the Relevance theory (1995). The research questions were divided into preliminaries and post analysis stages to support the objectives. The samples of 10 netvertisements included web banners, buttons, content modules, rectangles, and skyscrapers in which the inference-types were found and thus, divided into conventional, and non-conventional, i.e. silent and flouting.

Metadata

Item Type: Research Reports
Creators:
Creators
Email / ID Num.
Abu Samah, Aizimah
UNSPECIFIED
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > H Social Sciences (General) > Research
Divisions: Universiti Teknologi MARA, Sarawak
Keywords: netvertising
Date: April 2009
URI: https://ir.uitm.edu.my/id/eprint/57821
Edit Item
Edit Item

Download

[thumbnail of 57821.pdf] Text
57821.pdf

Download (136kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

57821

Indexing

Statistic

Statistic details