Abstract
ENVE.MY is a business that provides a range of beauty related products. The platform used are mainly on Facebook where it was used to update and sell its products. The nature of this business focuses on woman beauty. It offers few products such as Mini Lash Kit, LashLine Serum, Microfiber Puff, and Velvet Puff.
The main idea of the business is to come out with high quality yet affordable for the consumers. The products have become one of the highest demands in the beauty. Our main goal is to provide a product that can be own by anyone but also providing the best quality and service possible. Our Mini Lash Kit can be used for eyelash lifting and eyebrow lifting. Its purpose is to replace the expensive services in salon and with this Mini Lash Kit, you can just do-it-yourself. Our Lash-Line Serum focuses on eyelash growth with 100% natural and safe ingredients that can be found in your kitchen. But fret not, it is all natural cold-pressed oils that probably some people do not want to spend too much money to buy many ingredients to just make a 1 tube eyelash serum, and so we provide them the Lash-Line Serum. Our Microfiber Puff are used to remove makeup with just using water! Whilst our Velvet Puff gives you a smooth makeup application effortlessly.
ENVE.MY’s target customers are woman aged 17 to 35 years old but of course it is not limited to only that group of age. ENVE.MY frequently posts on their Facebook page and communicate with the customers through online platform such as Whatsapp & Shopee. The item was shipped all around Malaysia.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Mohd Hafizal, Nur Farrah Adreana 2020743739 |
Subjects: | G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TT Handicrafts Arts and crafts > Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | ENVE.MY, facebook, sales, beauty product, Lash Kit |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/57807 |
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