Y5 Espresso & Coffee Machine / Muhammad Haziq Hasan

Hasan, Muhammad Haziq (2022) Y5 Espresso & Coffee Machine / Muhammad Haziq Hasan. [Entrepreneurship Project] (Unpublished)


Illycaffè S.p.A. (branded and stylised as illy) is an Italian coffee company specializing in espresso, headquartered in Trieste. Illy markets its coffee globally in silver and red pressurized, oxygen-free cans; operates a network of cafes on shopping streets, in museums, and in airports; and, since 2009, has marketed a line of coffee-flavoured energy drinks as illy issimo. The first problem regarding one of their products which is The Illy Y5 Espresso & Coffee Machine which is the product only produces two types of coffee-based drinks which are espresso and coffee. The outcome of that problem resulting in less varieties of choices in drinks. On the other hand, Furthermore, the product is not equipped with any physical buttons on the machine. No physical switches as backup to control the machine is equipped with the product. Touch screen technology is phenomenal but based on previous customers’ comments on the product the touchscreen buttons became less responsive throughout the years of usage.


Item Type: Entrepreneurship Project
Email / ID Num.
Hasan, Muhammad Haziq
Subjects: H Social Sciences > HF Commerce > Business
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Architecture, Planning and Surveying
Keywords: Y5 Espresso & Coffee Machine ; Less Varieties ; No Physical Switches
Date: 31 March 2022
URI: https://ir.uitm.edu.my/id/eprint/57641
Edit Item
Edit Item


[thumbnail of 57641.pdf] Text

Download (229kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details