Epson Corporation / Azwa Natasha Anuar

Anuar, Azwa Natasha (2022) Epson Corporation / Azwa Natasha Anuar. [Entrepreneurship Project] (Unpublished)


Epson Corporation is a company that around the world is selling a printer, projector, robot, glasses and so on. They also have a branch in Malaysia. This company analysis is focussing on the projector produce by Epson Corporation. Epson Corporation to be investigated, identified and analyzed along with their current problems and come out with solutions. The general information of the company was collected in the first part of the project report. Information is also collected from primary and secondary sources. The specialized subject study is included in the second part of the report. The project is aimed at working on the background, organizational structure, products and services offered by Epson Corporation. We then study Epson Corporation, which is essentially a standard technology for the production of the projector. Besides, we learn about the company's marketing and operational strategy to promote its products. Next, we research the company's financial achievements regarding how they manage their finances as well as achievements gain from the financial management. In this case study, we learn new things which are performing a SWOT analysis. In SWOT analysis, we need to analyze the strength, weaknesses, opportunities and threats of this company. We thus analyze and find a solution to address and meet the needs based on the demands of the existing consumers of this company. After that, we need to list the findings and the solution of those findings of the product that we choose. Also, we need to provide the recommendation and improvement of the same product as we choose based on our ideas to make the product give an advantage to the user.


Item Type: Entrepreneurship Project
Email / ID Num.
Anuar, Azwa Natasha
Subjects: H Social Sciences > HF Commerce > Business
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Architecture, Planning and Surveying
Keywords: Epson ; Projector ; SWOT Analysis
Date: 31 March 2022
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