Public awareness and understanding towards the anti-litterbug campaign : in Penampang / Nuranisa Ridwan and Olivia Magritta Lapis

Penampang is the first district that implemented the Anti-litterbug campaign. However, after several year of implementation, this campaign is still unable to curb the littering problem. From the news and article that were found, it was reported that Penampang area are still unsuccessful in curbing the littering issue especially in rural area. From the previous study that had been done regarding the ineffectiveness of one campaign or policy, some of the factors that contribute to the ineffectiveness are low level of awareness and understanding from the people and also unsuitable approaches in promoting the campaign. The study examines the level of awareness and understanding to prove whether these factors affect the effectiveness of Anti-litterbug campaign or not. A set of 250 questionnaires were randomly distributed in Donggongon town and the rural area around it, in this research we chose Kampung Kibambangan. In the questionnaires, the respondents were asked about their profiles, awareness and understanding level and also their opinion on which campaign approaches they prefer more. The results based on the data analysis shows that the factors that were mentioned above really did affected the effectiveness of Antilitterbug Campaign. With low and moderate level of understanding and awareness from people in Penampang caused the campaign to become ineffective.