Paracord Future / Ahmad Daniel Razali

Razali, Ahmad Daniel (2021) Paracord Future / Ahmad Daniel Razali. [Entrepreneurship Project] (Unpublished)


The business had start since 2015 with just a hobby. As the feedback from friends and relatives, in 2018, the business had start to invest more of the raw materials and sell in on Ecommerce website as a main store, by far there had been 20 units sold on previous year with minimum advertising. Recently, the business had gone global through Shopee International program that covers from other Southeast Asia Countries, like Singapore. Paracord future is a local made product and focusing on high quality handcrafted goods by creating bracelet, lanyard, mask extender and keychain by using the paracord rope. There are two types of paracord, one is 550 paracord for premium quality and the other one is basic paracord that focus for only the quality products. All the products are made to perfection by a specially trained staff.
Recently, the business had used a proper copywriting and using a Facebook as a marketing and advertising content. The content covers from teaser, hard sell, and soft sell. The page had run with several content and it had reach 30 new followers, and 11 sales within 5 months due to the content awareness of the page to the public. Not to mention, the customer had already given a positive feedback and trusted to the Paracord Future. The effectiveness of the proper copywriting had given a great opportunity for the business to keep on using Facebook as a platform for the sales and new potential customers.


Edit Item
Edit Item


[thumbnail of 57192.pdf] Text

Download (5MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details