Calluna / Hasanah Hamzah

Hamzah, Hasanah (2021) Calluna / Hasanah Hamzah. [Entrepreneurship Project] (Unpublished)


Calluna is a sole proprietorship business and falls under the health and beauty industry. It focuses on producing hair products and targets not only women but men as well. It also offers two different types of products like Calluna Shampoo and Calluna Hair Tonic. Both genders can use these products as it is designed to solve common hair problems such as hair fall, dandruff, oily and itchy scalp as well as frizzy and split ends hair. It is a matter of concern for both women and men although it is normal to shed some hair each day but not in a big amount. The business is located in Rawang, Selangor and has joined the Go-ecommerce platform. Calluna can be used by all ages including kids above 2 years old, adolescents, adults and even senior citizens by following the proper instructions on how to use it.
Apart from that, Calluna values its customers by only using natural safe ingredients in every pump of the products. Calluna also accepted those who have the intention to generate side incomes by becoming its dropshippers, agents and stockists in which they will hold the stocks with them. In this way, it can help those with a limited monthly income as they can easily promote and sell Calluna directly or indirectly using online selling platforms such as WhatsApp Business and Facebook especially for students and housewives. Not less than that, Calluna mission is to help people who are facing a worrying state of hair problems and give them the utmost hair products as well as the proper hair care tips. Furthermore, its vision is to become one of the top choices for hair products among customers and to build a stronger brand image.
Next, Calluna operates the business using a Facebook page in order to promote and deliver additional information about the products because many people have used Facebook in their daily lives either to socialise with the public or keep updated to latest news. They can even sell and purchase any products from the Facebook marketplace. Besides, this platform also provides business owners with a free marketing method such as advertising and placing the product to the public as well as gathering a large number of audiences that are engaged to the postings. Inadvertently, customers also can give their honest feedback in the comment sections in every post uploaded and thus will attract more people to try out Calluna products. Since commencement, Calluna has made countless sales and will be expecting to increase in the number of customers every year because these products have received many positive feedbacks from customers. It shows that Calluna really helps those people in need effectively.


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